Victor Van Damme — Work Archive — Auping Dreams To Remember

In a world that treats rest like weakness, Auping wanted to remind people what real sleep feels like — vivid, surreal, and unforgettable. Because deep sleep isn’t just something you need. It’s something you should experience.

We invited people to share their wildest dreams, then used AI to bring them to life. The result? A one-of-a-kind dream cinema, projected above the bed where it all began — proving that a good night’s sleep doesn’t end when you wake up.